Romania

My Grandparents are Cool!
Action

Preserve the Romanian cultural heritage by highlighting the values of sharing experiences between generations.

Overview

In the framework of the European Year for Active Ageing 2012, the Policy Center for Diversity and Security is conducting public campaign in order to fight against the marginalization of elderly people and encouraging dialogue between generations. The "My Grandparents Are Cool!" project consists of

  • a website gathering stories, common passions, habits and old objects that youngsters share with their grandmothers,
  • a 24-minute feature titled "My Grandparents Are Cool!" produced and broadcasted in order to raise awareness amongst the public about the problems of elderly people,
  • an action to plant "Orchards for the future" in two villages in the South of Romania in order to bring together children and teenagers, and senior citizens.
Impact